It Is No Longer ‘Incredible India’ But ‘Intolerant India’ – By Kavita Chowdhury

….While the targeting of the skin bleach advertisement is an attempt to enforce rigid codes of normative Hindu culture with a homophobic worldview, the Fab India advertisement controversy is an attempt to entrench Islamophobia in the masses….Significantly, the increasing attacks on advertisements have coincided with the mainstreaming of hate politics championed by the BJP under Prime Minister Narendra Modi….

Incidentally, these were not the only advertisements that were targeted by the Hindutva brigade this festive season. CEAT Tyres was viciously trolled and faced an onslaught of online abuse after its Diwali advertisement featured Bollywood actor Aamir Khan advising children not to burst firecrackers on the streets but within the apartment complex….

Hindutva leaders are now turning Hindu festivals into a weapon against Muslims, says Apoorvanand, a professor at Delhi University. The backlash against these recent advertisements is certainly an indicator of this trend….

https://thediplomat.com/2021/11/it-is-no-longer-incredible-india-but-intolerant-india/