Once Again, #GoBackModi Trends as PM Visits Tamil Nadu - IAMC
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Once Again, #GoBackModi Trends as PM Visits Tamil Nadu

Each time Prime Minister Narendra Modi travels to Tamil Nadu, the strange forces of the internet combine to get a particular hashtag trending. Unfortunately for Modi, it is #GoBackModi. This time, as the prime minister travelled to the state for day one of an informal meet with Chinese president Xi Jinping on Friday, the selfsame hashtag was back. Also seen was #GoBackSadistModi. Both hashtags have remained top Indian trends through the day.

By now, this is a digital phenomenon Twitterati is well accustomed to. A few days ago, on September 30, when Modi travelled to the Indian Institute of Technology in Madras for the institution’s 56th annual convocation, the same hashtag trended.

In her article for The Wire on the recurring hashtag, Kavitha Muralidharan had written in March that the tradition first made its way to Twitter in April, 2018. Back then, Modi had visited Tamil Nadu to inaugurate the defence expo. The day also saw widespread offline protests, with several black flag and black balloon demonstrations against the Centre’s delay in forming a Cauvery water management authority.…